Barebones Broth introduced a new soup line and gave us full creative control to shape the launch. We developed two teaser assets and two launch assets to build anticipation and bring the product to market.

To extend the campaign, a freelance photographer created a series of lifestyle images featuring the SKUs, which now live across Barebones Broth’s Instagram feed.

Art Director and Photographer: Kourtney Malone

Graphic Designer and Animator: Bobby Landergan & Alex Pok

Social Media Manger: Hiral Kadakia

All content was created for Barebones Broth through Sircle Media.